Books The Hard Sell

  • Autor: Dee Madigan
  • Editor: Melbourne University Press
  • Last data published: 01 August 2014
  • ISBN: 0522866301
  • Format: PDF, Epub, DOCx, TXT
  • Number of page: 224 pages
  • File Size: 48MB
  • Rating:



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Description The Hard Sell de Dee Madigan:

What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying . In The Hard Sell , creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: How political ads are designed to work- Who are they designed to work on- How we pay for them- Why we make so many negative ads- How personal is too personal- How spin works, particularly in an election campaigns- How to make messages cut through the cynicism- How politicians use journos who use politicians who use journos- The gendered nature of it all- And finally, what happens when it all turns to sh*t! Dee is candid about the tricks of the trade and the lessons that can be learnt. Dee Madigan is an award-winning creative director. She is a panellist on The Gruen Planet (ABC TV) and appears on Sky's The Contrarians, PM Live and The Perrett Report. She can also be heard regularly on ABC Radio, and writes for a range of publications.


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Comments

Lauthern Re: The Hard Sell

I love this book and this idea of ??reading is like breathing.

Janina Re: The Hard Sell

allows it to be relevant for a moment: My God, this book is outstanding !!

Stardefender Re: The Hard Sell

allows it to be relevant for a moment: My God, this book is outstanding !!

Applewhite Re: The Hard Sell

I can honestly say it was one of the best things I've ever read

Kerry Re: The Hard Sell

I love this book and this idea of ??reading is like breathing.

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