Books Cult of Analytics

  • Autor: Steve Jackson
  • Editor: Routledge
  • Last data published: 07 December 2015
  • ISBN: 1138837989
  • Format: PDF, Epub, DOCx, TXT
  • Number of page: 216 pages
  • File Size: 45MB
  • Rating:



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Description Cult of Analytics de Steve Jackson:

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text. Steve Jackson is a well-known analyst and entrepreneur. He currently serves as CEO of Quru Oy, a digital analytics agency, Finland. He is the author of The Cult of Analytics and The Sucking Manifesto.


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Comments

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which is probably one of the best books I've ever read.

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Bludseeker Re: Cult of Analytics

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Dulce Re: Cult of Analytics

This book immediately became one of my favorites.

Edwardo Re: Cult of Analytics

Once I started reading, I finished in five days; which is less time than I took in a book!

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