Books Storyselling for Financial Advisors

  • Autor: Scott West
  • Editor: Kaplan Business
  • Last data published: 26 November 1999
  • ISBN: 0793136644
  • Format: PDF, Epub, DOCx, TXT
  • Number of page: 246 pages
  • File Size: 49MB
  • Rating:



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Description Storyselling for Financial Advisors de Scott West:

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. The book also includes special topics on communicating to women, the 50 market, and the affluent. Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals. A nationally respected authority on communications and relationship building within the financial industries, Mitch Anthony is committed to helping the industry formulate a new role for financial advisors. He is the coauthor of The Financial Professional's Guide to Persuading 1 or 1,000 and the author of The New Retirementality. To learn more about Mitch Anthony, visit his website at www.mitchanthony.com.


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Comments

Mcdole Re: Storyselling for Financial Advisors

gust? Thank you 4 download link!

Dawnbeard Re: Storyselling for Financial Advisors

I started reading this book and I'm on page 123 of the same.

Maggert Re: Storyselling for Financial Advisors

I started reading this book and I'm on page 123 of the same.

Biener Re: Storyselling for Financial Advisors

A favorite book on the shelf, long time no see!

Larissa Re: Storyselling for Financial Advisors

This is probably a. of the best books I have ever read

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