Books It's Not Just PR

  • Autor: W. Timothy Coombs
  • Editor: John Wiley
  • Last data published: 30 August 2013
  • ISBN: 1118554000
  • Format: PDF, Epub, DOCx, TXT
  • Number of page: 168 pages
  • File Size: 42MB
  • Rating:



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Description It's Not Just PR de W. Timothy Coombs:

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. * Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector * Updated to include discussion of new issues, such as the role and limitations of social media- the emergence of Issues Management- how private politics is shaping corporate behavior- and the rise of global activism and the complications of working in a global world * Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles * Balanced, well organized, and clearly written by two leading scholars

W. Timothy Coombs is Professor in the Nicholson School ofCommunication at the University of Central Florida. His booksinclude the award-winning Ongoing Crisis Communication(2007) and Code Red in the Boardroom (2006). WithSherry J. Holladay, he is co-author of Managing Corporate SocialResponsibility (Wiley-Blackwell, 2011) and PR Strategy andApplication (Wiley-Blackwell, 2009) and co-editor of TheHandbook of Crisis Communication (Wiley-Blackwell, 2010). He has worked with consulting firms in the U.S. and Europe on waysto improve crisis communication efforts for their clients.

Sherry J. Holladay is Professor in the Nicholson Schoolof Communication at the University of Central Florida. She teachescourses in public relations and corporate communication and herresearch interests include corporate social responsibility, crisiscommunication, reputation management, activism, and stakeholderrelations. Her work appears in the Journal of Public RelationsResearch, Public Relations Review, Management CommunicationQuarterly, Journal of Communication Management, andInternational Journal of Strategic Communication. WithW. Timothy Coombs, she is co-author of Managing CorporateResponsibility (Wiley-Blackwell, 2011) and PR Strategies andApplications (Wiley-Blackwell, 2009), and co-editor of TheHandbook of Crisis Communication (Wiley-Blackwell, 2010).


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